Sunday 31 March 2013

ORGANIK ROCKA - UK



Self-proclaimed misfits with a dream to "make the revolutionaries look superfly", Organik Rocka is a refreshing brand in the fashion industry. As a collective, they aim to bring out east London cool in ethical bamboo tshirts,which from the looks of their latest collection "demo" is very likely.  I became a bit fascinated with the solgans slashed across their tshirts like "work, buy consume, die", which, quite frankly, describes the people in the western world today. Kay from the team was kind enough to answer a few questions.. 


Why did you decide to create a label? 
At the time of creating Organik Rocka, we could not find top quality ethical/organic tees that had rockin designs or text. The brands that were out there, were kinda boring,so we decided to do our own.

Would you ever consider branching out into other aspects of the fashion industry? 
We are spontaneous, so we do what we do when we feel like doing it.

What inspired your latest range? 
Chocolate, dance, music, sex, romance - in no particular order.

You are a very political/ethical label how do you intend to portray that through your clothes?
Are we very political??? I suppose being that all aspects of modern living is politics - then I guess we are. I think the clothes speak for themselves!  

Will your next range have the same background?
The misfits that make up Organik Rocka are not tied to only one thing - so god only knows!

Do you think fashion can change the world for better?
Hell yeah!!! And at the very least, we can make the revolutionaries look superfly!!!

 Organik Rocka's clothes are perfect for the shy person in all of us and allow everyone to express their opinions through their clothes. My favourite design is the "work buy" tshirt which retails for £32, it's simple yet still gets peoples attention, once again proving that less is sometimes more. If you are looking to purchase their clothes, you can either buy them online or from their Spitalfields/Broadway Market stalls. There is no doubt that I will be checking out their stall personally next time i'm in London. B.x

LINKS
https://twitter.com/organikrocka
http://www.youtube.com/user/organikrocka
https://www.facebook.com/organikrockabiz 

No comments:

Post a Comment